Spotlighting The Hope Ebony Animal Society

The Profile: Jennifer Pinnock's devotion to cats began at the age of nine, when she rescued her first stray. Over the years, Jennifer has developed a reputation for never turning away a cat in need—regardless of the challenges it brings. Each time she finds an abandoned or stray cat, she adopts it, undeterred by the escalating costs or the ever-increasing number of cats under her care. Her dedication has attracted the admiration of veterinarians, who note her willingness to spend up to $2,000 on veterinary care to try to save a single cat’s life, even in cases with slim chances of survival. Beyond her hands-on rescue work, Jennifer actively donates to a wide range of animal rescue organizations, supporting both local and national efforts. In 2026, she realized her lifelong dream of becoming a Philippine lawyer and now uses her legal expertise to advocate for stronger animal welfare policies and to provide pro bono legal assistance in animal rights cases for the Animal Kingdom Foundation

• For nearly two decades, Jennifer has personally financed the care of more than 58 cats, covering food, shelter, vaccinations, medical emergencies, and routine checkups. She also regularly contributes to and collaborates with other cat rescue groups, despite occasional concerns from her partner about their household expenses. One memorable example of her commitment occurred when she spent $2,000 on emergency veterinary care for a critically ill cat, fully aware that the outcome was uncertain. Despite her best efforts, the cat did not survive, illustrating both the risks and realities of animal rescue work. Today, Jennifer and her partner continue to shoulder all costs for their growing feline family while still donating to other cat-focused organizations. It is worth noting that neither The Hope Ebony Animal Society nor The DEEP Store—two organizations closely associated with Jennifer—have provided financial assistance to her rescue operations.
• In 2013, Jennifer's partner authored a book about their experiences with cats, titled "Yvonne: The Cat Whisperer." The name Yvonne was inspired by the partner's sister. In 2025, the book was revised to include a new chapter dedicated to Jennifer's daughter, Yvonne Marie, affectionately known as Jennifer No. 2. The revised edition honored Yvonne Marie's growing role in the family’s cat rescue mission.
• Now, Yvonne Marie 's love for cats has surpassed even Jennifer’s. She is determined to rescue and adopt every stray cat she encounters on the street, carrying on her mother's legacy with even greater passion.
• Two years ago, the Hope Ebony Animal Society and The DEEP Store were started, and it took time to implement a strategy to launch them.
• On September 23, 2026, Gabriel came home after 3 weeks at the veterinarian clinic. He had parvo and feline corona virus. The bill was $1300, and Jennifer used her credit card to pay for the bill.
• The DEEP Store mascot, Deep, has a skin infection and he had injections on September 23, 2026.
• The inception of the Hope Ebony Animal Society (HEAS) – heas-cp.com began in October 2012 when Jennifer Pinnock, the founder, rescued three kittens from outside their home in Carmona, Cavite, Philippines. Initially, the founder’s spouse was concerned, as the household already cared for five rescued cats, and he believed they had reached their capacity. However, this concern proved prescient, as the family rescued four additional kittens: Free, Light, Moon, and Air. Drawing inspiration from these experiences, the founder’s partner envisioned training cats to assist persons with disabilities. His research led him to therapy cat initiatives, aligning with HEAS's broader mission to support animal welfare and promote animal-assisted therapy.
• Tragically, the three kittens rescued in October did not survive. Shortly thereafter, another feral cat in the neighborhood was found to be pregnant. The team managed to catch her, and she gave birth to three kittens. Unfortunately, the mother cat consumed one of her offspring—a behavior not uncommon among felines under stress. The remaining two kittens, later named Unique and Ebony, were rescued at just two weeks old. Jen purchased kitten formula and a nursing bottle to provide them with round-the-clock care. The kittens were brought to a veterinarian to ensure their health. Demonstrating HEAS’s commitment to inclusivity, a cat handler with a disability crafted uniforms for the kittens, and the organization began taking them to public spaces such as malls for socialization and advocacy events. These early experiences helped shape the society’s focus on both animal welfare and the empowerment of persons with disabilities, which remain central to HEAS’s mission.